BlueMagic: Advantages of Bluetooth Marketing

Here are some of the benefits of BlueMagic:

1. Free Advertising: There are no recurring costs. Once you buy the device you can send any number of messages freely. This is in contrast with other similar services such as SMS and MMS. 

2. BlueMagic is a Wireless Solution: Everything is broadcasted in the air. No need to worry about cleaning after your advertising campaign.

3. BlueMagic will Identify bluetooth users: the BlueMagic device holds a database of the users that it tried to connects to. It holds also information about whether the user accepted the connection and what messages has the user already received. This is important so that users don't get frustrated and don't feel that the bluetooth marketing solution that was implemented is a kind of spamming. If the user refuses to receive the connection, then it will not be contacted again for a period of time (can be between one day and infinity). Also the same user will get each message only ONCE. This is also important as not to overload the users with the same message multiple times. This will also reduce the number of requests to be served and thus make the solution optimal.     

4. BlueMagic is an Upgradeable marketing solution: The solution can be upgraded with more bluetooth points so that it can serve more users simultaneously. Also adding new devices is as easy as plug-n-play operation. The solution can be run on a network, and the status of each device can be remotely checked. This is essential if you are running a marketing campaign in a big area and you want to be able to control everything from a center

5. BlueMagic as marketing is extensible and scalable marketing solution: The solution can be scaled easily to cover wider areas. Since the BlueMagic device can be part of a network, then it can be used in areas as large as cities or as small as molls. The bluetooth advertising techniques will be the same, and we will avoid sending the same user the same message again. Also we will avoid spamming the users if he/she declined to receive any of our messages.   

6. BlueMagic uses the bandwidth of bluetooth to its maximum: Most similar devices in the industry offer to service between 7-21 users simultaneously. The question is not only how many users we can serve simultaneously, but how fast can we serve the content to them.  Since the solution can use the maximum bandwidth of the bluetooth, it can serve users faster. Most other solution will get congestion when you are trying to broadcast heavy data (video clips) to many users at the same time.  

7. BlueMagic is easy to operate: The interface is intuitive. Anybody can set its parameters easily. As a Bluetooth marketing solution you don't need to be tech savvy in order to operate it. Anybody who has knows how to use a computer can run the solution alone without extra help

8. BlueMagic can be upgraded wirelessly: We can use GPRS chips integrated into the solution to upgrade it from our offices here, or if the solution is connected to the internet then we can check it status remotely, update it, change its status, change the campaign. . .etc. This is very important if you have different devices installed at different locations and you want to update the advertising simultaneously on all devices. There's no need for a specific person to go to each device and update it

9. BlueMagic is automatic: The solution will run by itself when it's turned on. No need for an operator or anybody to set it up.

10. BlueMagic uses standard procedure that doesn't need the user to set up a dedicated connection or push any buttons.  When the device is in range then they can easily be detected and the communication will automatically begin. No need for the user to save any information like pin codes or to configure the device (not like GPRS). It's sufficient that the user has bluetooth enabled to be able to receive the advertising.

11. BlueMagic respects user's privacy: The device will ask the user to accept its connection. It will also ask the user before the sending of any message. This will ensure that the user is satisfied with the service and doesn't get annoyed with the messages flooding his/her device. At anytime when the user wishes to stop receiving the messages, he/she can reject the message and will not receive any more messages. 

12. BlueMagic supports Different types of content: In any marketing compaign the marketer doesn't want to be restricted with some kind of format for message delivery. The device can broadcast different types of the content to the users. You can send the user a business card, a ringtone, a video clip, an application, a welcome message, an image. . . etc.

13. BlueMagic is a Tunable: Everything in the solution can be tuned. You can run several campaigns at the same time. You can precisely define when and where each campaign will occur. You can also define what the solution's response in case a user rejected a message? Shall we try to send him/her the same message again? or shall we wait a specific amount of time until we try again? Tuning is essential as no advertising campaign is similar to the other.   

14. BlueMagic uses Bluetooth which is inexpensive: The technology of Bluetooth is cheap as most new mobile devices are using it and implementing it. There are many bluetooth enabled devices that are priced under USD 100. So your target audience is not only the rich people but most of the common people.

15. BlueMagic uses a Standardized protocol: BlueMagic sticks exactly to the bluetooth standard. Bluetooth is standardized wireless, meaning that a high level of compatibility among devices is guaranteed.  BlueMagic will connect to any bluetooth compatible device, even if they working according to different classes: Bluetooth Class I, Bluetooth Class II, or Bluetooth Class III .

16. BlueMagic ensures Low interference: BlueMagic device avoid interference from other wireless devices.  Because BlueMagic relies on Bluetooth which uses a technique known as frequency hopping, then it can easily avoid interferences with other devices and ensure smooth operation even if the number of bluetooth devices increased dramatically.  

17. BlueMagic relies on low energy demand technology: Bluetooth using low power signals,
    the technology requires very little energy and will use less battery or electrical power as a result. This is an excellent benefit for mobile devices, as Bluetooth won't drain the battery.