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How does BlueMagic work?

BlueMagic is a point-to-point transmission system which uses the world-standard Bluetooth networking platform. When a user is within proximity of a BlueMagic device and makes their handset discoverable the BlueMagic Server identifies their device via its Bluetooth ID. Our servers check to see the transaction history with this device and then based upon a set of rules the system delivers a relevant piece of content. Rules can be easily edited via our Web-based management software. They are entirely flexible allowing a wide range of communication options, such as:

• During weekend send special promotion, during other days send this message.
• If this consumer already accepted a message earlier, send him the new offer.
• Send free coupon of discount every 5 out of 100 messages.

There are many types of content which the BlueMagic system can send to a handset and these are increasing each time the handset manufacturers introduce new models. Currently the system supports:

• Text [as .txt files]
• Still images [as GIF or JPG files]
• Animated images [as Animted GIF files]
• Audio [as WAV, RMF, MP3, MP4 or Ringtone files]
• Video [as RM, 3GP or MP4 files]
• Java Games and Java Applications [as JAR files]
• Symbian applications [as SIS files]
• vCard [Business Card files]
• vCal [Calendar Event files]

BlueMagic offers several options for coverage area. Our recommendation is that there is always a visible call-to-action [poster, screen or flyer] which alerts target users that BlueMagic is available and that the transmission range matches the visibility of the call-to-action:

Using Bluetooth™ Class 1 aerial assemblies the BlueMagic system can deliver content up to a maximum of 100 meters in 'clean air'.

We have extended the system to reach 200m. Our test results showed that the device was able to detect mobile phones which are 180m far. Of course there should be always a line of sight.

The data transfer rate depends on the type of handset the consumer has, but in general transfer rates are around 50k to 150k per second. This is around 10 times faster than a standard 2.5G network delivers via GPRS and as fast [or in many cases faster] than the emerging 3G standard.

The BlueMagic system is secure since it leverages the same protocols as Bluetooth. For additional security, the system can also request a 4 digit PIN number prior to delivery of data to the target handset.

This is an existing frequency range which has been cleared globally for use with Industrial, Medical and Scientific radio transfer and as such is a well established standard.