Bluetooth marketing or bluetooth advertising is a kind of mobile
marketing. This marketing technique benefits from the fact that many mobile
handsets come with the ability to send and receive bluetooth messages. It also
relies that most users frequently switch their bluetooth on and are thus able to
receive a message from a nearby device.
Think of bluetooth marketing as virtual
billboards. As you drive or walk down the street, the bluetooth devices
you have will pick up a signal. The signal will bear a message. This signal is a Bluetooth marketing technique which will
allow a stationary device to send a text or graphic signal to your device.
All bluetooth devices do not need pairing
when receiving text messages or graphics. Other providers require pairing which
needs to have extra steps and clicks from the user, whereas our bluetooth
marketing solution doesn't require any pairing and can send the
information immediately to the handset (of course after the approval of the
handset owner).
Bluetooth marketing is not SPAM. There
are some who would disagree with that statement. These are commercial
advertisements sent out on a Bluetooth marketing device called a proximity
marketing station. The signal can be ignored if the consumer chooses to do
so. Once out of range, the signal is lost.
No information is stored on the bluetooth
device. Bluetooth marketing signals stay in the area, hence the name
Bluetooth “proximity” marketing.
More and more companies are using Bluetooth
marketing worldwide. It allows a new advertising venue for many
businesses. Bluetooth marketing allows the consumer to be notified of
specials, new products, or alternative ideas when shopping. Bluetooth
marketing would allow a restaurant to notify customers of daily specials. Movie theaters could announce show times.
The companies that use Bluetooth marketing do
protect the consumer. The first thing to take note of is that Bluetooth
marketing ads can only be sent to devices that are on and in “discover”
mode. The stationary Bluetooth marketing unit will recognize the device.
There is what I would call a handshake greeting to determine if the recognized
device can receive the transmission.
If the device is able to accept the
advertisement, there is another check to see if a message has recently been
sent. BlueMagic will allow only one message to be
sent to a device during a given time span. That's why all messages sent are
recorded along with the ID of the device. The ID of the device is the ID of
the bluetooth chip embedded and it's a unique ID worldwide (much like IMEI
number). This way the consumer is not
swamped with ongoing messages from the same Bluetooth marketing system.
Stationary Bluetooth marketing systems are set
up to recognize whether a device has been registered to not receive Bluetooth
marketing advertisements. This is just another way businesses protect the
consumer.
Bluetooth marketing is definitely a big
business in the advertising world. The advantages to the business is less
advertising cost, targeting a group of consumers who want to stay informed, and
letting the public know what is going on with their business. Bluetooth
marketing allows a small business owner to focus his advertising budget where it
will do the most good.
Advertising agencies are coming up with new
uses for Bluetooth marketing everyday. The advantages for the consumer is
being notified of specials and new products. There are some companies who
reward their shoppers with only Bluetooth marketing specials. Sometimes it
pays to watch a commercial.
What is bluetooth marketing, Bluetooth advertising?